Round 1:

• Delegates are to be assigned to produce a 90 second ad showcasing their assigned product or brand prior to the event.
• Product or brand is to be assigned by category heads.

Delegate cap: 2-3

Round 2:

• Qualified teams will be given different scenarios for various products or brands.
• Certain challenges will be presented in a case study for which the delegates will have to come up with unique and successful marketing strategies.

Participants to be checked upon:

• their “innovation” in bringing about and presenting their idea about that specific product • whether they have actually covered the “product” assigned or anything else.
• the “creativity” of the delegates through their advertisement style.
• whether delegates did “target the right audience” through their advertisements.

NOTE:

• Participants to bring their own props. Props will not be provided by the school. • Advertisement to be of 60-90 seconds.

Delegate cap: 2-3